All in all perhaps a good premise - each of the 3 ads tries to play on one theme. I have tried briefly put it down here.
- Tata commercial vehicles being responsible forgetting the people the stuff that they want from anywhere across the country
- Value system of the Tata motors commercial vehicles is comparable to that of a super hero, and through these values it is capable of changing the course of things, is available when needed and ultimately is a catalyst for helping those who are aspirational to convert their dreams into reality
- through effective service set up makes life easier for the people who drive around in them, are away from home
Just one thing that I dont understand about this campaign. The voice over. How is using Farhan Akhtar's voice as against a regular voice over artist more effective for this campaign. The ad is not talking to young college students or the upwardly mobile urban professional. These Ads are talking to Small to medium businessmen, transport operator corporates, and drivers. How is Farhan Akhtar's voice making any incremental or differential contribution in communicating with this audience. And I hope not a significantly higher amount was spent on getting Farhan Akhtar to do the voice over
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