Hema, Rekha, Jaya aur Sushma.. sabki pasand Nirma..... Firstly, the new lyrics on the tune of the old Nirma jingle fits very well.
Story and the message of the Ad??. Well, seems periliously similar to the Surf Excel Daag Acche hain premise. Agar daag lagne se kucch accha hota hai, toh daag acche hain. These women are prepared to get themselves and their clothes dirty for a good cause of getting the ambulance and patient in it out of trouble. Thats my first observation, the premise is not original
Secondly, In real life, if there is a light threatening situation and if people are expected to do less complicated stuff to help, like pushing a car, then they do jump in. Irrespective of whether they are women who use Nirma or no. This story which tries establish a link between a detergent and life and death situation seems unconvincing.
As opposed to this story, the Daag Acche hain ads by Surf Excel has light hearted stories involving kids who get their clothes dirty for simple, good reasons in the course of their daily lives. and its more relatable since its kids who more often get their clothes dirty compared to adults.
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