What is this Blog?
This blog will record my short, candid reactions on Advertisements, mostly TV commercials - their plots, stories, characters. Sometimes I am blown away by brilliant Ads. The insights that the Ads bring out by combining a creative script with sharp and crisp dialogues, superb performances and the right technical execution.
Of course there will be Ads which are poor in quality because the STORY is not imaginative enough or the performances are not good enough. Although with the production values of the present Ads, performances and execution would hardly be reasons for an Ad not being impressive enough. So the culprit mostly is lack of a good story. An Ad is ultimately a story being told in 30-45 seconds. Of course the purpose of both Ads and movies as stories is different and therefore the handling is different. One thing though common is that like movies, many times we come across Ads where the story, the concept, the reason to buy a product is "inspired" by another Ad..
Through this blog I will sporadically talk of what went through my mind when I saw an Ad, why did I like it, why did I not like it. If I liked it whats at the heart of the Ad, at the core of it and what is that part of the Ad which links story of the Ad with the product and its features that its trying to sell.
Sometimes some ads are not so good, they can shock or surprise me with their mediocrity, and I will react to them as well.
At then end, would just like to say that everything here will be personal and spontaneous. I want to keep this simple, either I will like it or not. It will either be black or white, no grey. No paralysis by analysis, no detailed posts. Will of course put down the major reasons of why I reacted to a certain Ad, a certain story the way I did.
This blog will record my short, candid reactions on Advertisements, mostly TV commercials - their plots, stories, characters. Sometimes I am blown away by brilliant Ads. The insights that the Ads bring out by combining a creative script with sharp and crisp dialogues, superb performances and the right technical execution.
Of course there will be Ads which are poor in quality because the STORY is not imaginative enough or the performances are not good enough. Although with the production values of the present Ads, performances and execution would hardly be reasons for an Ad not being impressive enough. So the culprit mostly is lack of a good story. An Ad is ultimately a story being told in 30-45 seconds. Of course the purpose of both Ads and movies as stories is different and therefore the handling is different. One thing though common is that like movies, many times we come across Ads where the story, the concept, the reason to buy a product is "inspired" by another Ad..
Through this blog I will sporadically talk of what went through my mind when I saw an Ad, why did I like it, why did I not like it. If I liked it whats at the heart of the Ad, at the core of it and what is that part of the Ad which links story of the Ad with the product and its features that its trying to sell.
Sometimes some ads are not so good, they can shock or surprise me with their mediocrity, and I will react to them as well.
At then end, would just like to say that everything here will be personal and spontaneous. I want to keep this simple, either I will like it or not. It will either be black or white, no grey. No paralysis by analysis, no detailed posts. Will of course put down the major reasons of why I reacted to a certain Ad, a certain story the way I did.
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