Loved this one. Offers exactly what for me a good Ad should have
- Brilliant story - You want to know what happens next, since all of us hate incomplete stories. And that is exactly what the product happens to be. See the link between the product and the Ad? The product - Unlimited plans which enable you to communicate to the fullest and complete every story The linkage is achieved in a direct and simple manner.
- a scene that happens so regularly in our lives. Its so commonplace, people talking in their sleep and people around know whats going on in the mind of the person who is sleeping. Very easy to relate to. Poor souls like us who are under the pressure of our daily obligations. Sometimes that state finds its way by us talking in our sleep. This is portrayed here in light hearted manner.
In this particular Ad, a super performance and the suspense of who Mohini is and what is the guy doing with her just blew me away. I mean with the name Mohini, it is so easy to assume that the guy is indeed upto some mischief outside home. The wife and the viewer both anticipate him to reveal more of his wrongdoings. Then the anti climax. Poor guy is just talking of the right ways of doing a boring job like making a balance sheet
Love the touch at the end where the girl sitting next to him hits him with a magazine. She of course is relieved but hits him for giving her a few anxious moments initially
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